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JC Penney has teamed up with Sephora for a "store-within-store" initiative in an attempt to reach a younger, trendier target of women, that will be implemented as early as this fall.
Additionally, Sephora will sell its beauty, body, and fragrance products for JC Penney's Internet customers with a direct link between the two company's websites.
The department store will feature a Sephora store in the center of its retail space that will showcase the signature Sephora look in terms of layout and theme. The in-store store will even come complete with Sephora-trained staffers to tend to customer's beauty needs.
Sephora, which carries over 150 brands including Chanel, Vincent Longo, and Bliss, will now serve as the exclusive beauty provider for JC Penney, which currently lacks a beauty department.
Fall 2006 will mark the birth of this project with only handful of stores, followed by all JC Penney stores that will open in 2007.
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Retail Makeover From Sephora To JC Penney
JC Penney has teamed up with Sephora for a "store-within-store" initiative in an attempt to reach a younger, trendier target of women, that will be implemented as early as this fall.Additionally, Sephora will sell its beauty, body, and fragrance products for JC Penney's Internet customers with a direct link between the two company's websites.
The department store will feature a Sephora store in the center of its retail space that will showcase the signature Sephora look in terms of layout and theme. The in-store store will even come complete with Sephora-trained staffers to tend to customer's beauty needs.
Sephora, which carries over 150 brands including Chanel, Vincent Longo, and Bliss, will now serve as the exclusive beauty provider for JC Penney, which currently lacks a beauty department.
Fall 2006 will mark the birth of this project with only handful of stores, followed by all JC Penney stores that will open in 2007.
