Hasbro has canceled plans to produce a line of fashion dolls modeled on the pop act the Pussycat Dolls after parents objected to the group's racy image. As announced yesterday, about a month after Hasbro announced the line as part of a deal with Interscope Records, the label that released the debut CD of the Pussycat Dolls.
Hasbro, Inc., famous for such innocuous toys as My Little Pony figurines, isn't saying much. In a statement, the Rhode Island company said the older age group targeted by the recording group meant that making a doll line was "inappropriate."
Hasbro saw the Dolls series as a line that would fit in with — and compete against — the Bratz fashion dolls from MGA Entertainment. But an advocacy group, Dads and Daughters, recently mounted a letter-writing campaign pressing the company to shelve the Dolls line.
The Campaign for a Commercial-Free Childhood and Dads and Daughters mounted letter writing campaigns that resulted in about 2,000 letters and e-mail messages to Hasbro from shocked parents, The New York Daily News reported Thursday.
'Parents were instantly upset about it,' Josh Golin of the Campaign for a Commercial-Free Childhood told the Daily News. "They`re scantily clad. Their lyrics are sexual," he said.
Hasbro confirmed they will not be manufacturing the dolls, after having received over 2,000 letters of complaint. The more respectable Spice Girls and Girls Aloud dolls obviously set a much better example.